Stairway to Brand
Heaven & Hell
Live Panel discussion
A TALK WITH BRAND EXPERTS
Social change processes require a rethinking of the orientation of brands and brand communication. In the field of tension between socio-cultural change, questions of sustainability and digitalisation, brand strategies must be rethought today. Brand expert Ulrike Tschabitzer-Handler talks about this with Elfie Semotan and Andreas Bergbauer. As a photographer, Semotan has decisively shaped brands such as Palmers, Römerquelle and Helmut Lang. Bergbaur worked for more than 15 years in Milan in the communication strategy of international fashion labels such as Versace, Roberto Cavalli and was also responsible for the relaunch of Jil Sander.
Andreas Bergbaur, Consulting for Digital Strategies and Communication
Elfie Semotan, Photographer
Ulrike Tschabitzer-Handler, Co-Owner brand unit